Privacy Policy

1. Scope of this policy

This Privacy Policy applies to information collected by Sunflower Assisted Living LLC (“Sunflower,” “we,” “us,” or “our”) through sunflowerassist.care, our online forms, email newsletters, telephone calls, text messages, and other communications that link to or reference this policy.

This policy primarily describes our website and inquiry practices. Separate agreements, admission documents, employee notices, resident records policies, or legally required notices may apply to information collected in other contexts. When another notice conflicts with this policy, the more specific notice will govern for that information.

2. Information we collect

Depending on how you interact with us, we may collect the following categories of information:

• Contact and identity information: name, email address, telephone number, mailing address, and relationship to a prospective or current resident.

• Inquiry and service information: preferred location, desired move-in timing, care needs, mobility or supervision needs, budget or payment-source information, tour requests, and messages you choose to provide.

• Resident or prospective-resident information: age, living situation, daily-living support needs, and limited health- or care-related details voluntarily provided to help us understand whether our non-medical residential care services may be appropriate.

• Communication information: emails, text messages, call details, voicemail, form submissions, newsletter preferences, and records of our responses.

• Website and device information: IP address, browser type, device type, operating system, referring pages, pages viewed, approximate location derived from IP address, and interactions with website features.

• Cookie and advertising information: cookie identifiers, analytics events, campaign information, and interactions with advertisements or social-media content, depending on the tools enabled on our website.

• Other information: any information you voluntarily provide, including information submitted on behalf of another person when you are authorized to do so.

You are not required to provide personal information simply to browse most pages of our website. However, we may be unable to respond to an inquiry, schedule a tour, or provide requested information without certain contact details.

3. Sources of information

We may receive information from:

• you directly, including through forms, calls, texts, emails, tours, and newsletter sign-ups;

• family members, authorized representatives, case managers, discharge planners, referral partners, or other persons assisting with placement, where they are permitted to provide the information;

• our website, cookies, analytics services, advertising services, and similar technologies;

• publicly available sources and social-media platforms; and

• vendors that help us operate our website, manage inquiries, communicate with families, or protect our systems.

4. How we use information

We may use information to:

• respond to questions and requests for information;

• schedule tours, calls, consultations, or follow-up communications;

• understand a prospective resident's needs and discuss possible residential care options;

• communicate with residents, prospective residents, family members, representatives, referral sources, and service providers;

• send newsletters or marketing communications where permitted, with the ability to unsubscribe;

• operate, maintain, personalize, and improve our website and services;

• measure website traffic, campaign performance, and engagement;

• maintain security, prevent fraud or misuse, and troubleshoot technical issues;

• comply with legal obligations, licensing requirements, lawful requests, and our agreements; and

• establish, exercise, or defend legal claims and protect the rights, safety, and property of Sunflower, residents, families, employees, and others.

5. How we disclose information

We may disclose information to the following categories of recipients when reasonably necessary:

• Service providers and contractors that support website hosting, forms, email, text messaging, communications, analytics, advertising, security, data storage, customer-relationship management, and professional services.

• Care, referral, and business partners when you request or authorize coordination, or when disclosure is reasonably necessary to evaluate or arrange services.

• Professional advisers such as attorneys, accountants, insurers, auditors, and consultants.

• Government, regulatory, licensing, or law-enforcement authorities when required by law or reasonably necessary to protect rights, safety, or security.

• Parties to a business transaction in connection with a merger, financing, reorganization, sale, transfer, or similar transaction, subject to appropriate protections.

• Other parties at your direction or with your consent.

We do not sell personal information in exchange for money. Some analytics or advertising technologies may disclose identifiers and internet activity to third parties. Under certain state laws, those disclosures may be considered “sharing” for cross-context behavioral advertising even when no money is exchanged.

6. Cookies, analytics, and advertising

We and our service providers may use cookies, pixels, tags, local storage, and similar technologies to make the website function, remember preferences, understand website use, measure campaigns, protect against misuse, and support advertising.

CATEGORYPURPOSETYPICAL CHOICEEssentialSupports core website functions, security, forms, and accessibility.Usually cannot be disabled through a cookie tool.AnalyticsHelps us understand visits, page performance, and how users navigate the site.May be controlled through a cookie banner, browser settings, or applicable opt-out tools.AdvertisingMeasures advertising, limits repetition, and may support interest-based advertising across services.May be controlled through a cookie banner, privacy request, browser setting, or opt-out preference signal where applicable.FunctionalEnables optional features such as embedded media, maps, scheduling, or social-media content.Disabling may affect certain features.

Do Not Track and browser signals

Because there is no universally accepted standard for traditional browser “Do Not Track” signals, our website may not respond to those signals. Third-party analytics, advertising, embedded-content, or social-media providers may collect information about your online activity over time and across different websites.

Where applicable law requires us to recognize a browser-based opt-out preference signal, such as Global Privacy Control, we will process the signal as required for the browser or device sending it. You may also contact us using the methods in the “Contact us” section.

7. Care-related and sensitive information

Please use care when sending sensitive information

Sunflower provides non-medical residential care and does not provide emergency medical services through this website. Do not use a website form, ordinary email, or text message for an emergency. Call 911 for an emergency.

Please provide only the information reasonably necessary for us to respond. Avoid sending Social Security numbers, financial-account credentials, detailed medical records, or other highly sensitive information through a general website form, ordinary email, or text message unless our team specifically requests it and provides an appropriate method.

Information submitted through this public-facing website is not automatically treated as a medical record or protected health information under the Health Insurance Portability and Accountability Act (“HIPAA”). Whether HIPAA or another health-privacy law applies depends on the parties, information, and circumstances involved. We do not represent that every communication through this website is HIPAA-secure.

8. How long we retain information

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including responding to inquiries, maintaining business and resident-related records, meeting licensing or legal obligations, resolving disputes, enforcing agreements, preventing fraud, and maintaining security.

Retention periods vary based on the type and sensitivity of information, the relationship involved, legal requirements, and whether the information is needed for an ongoing legitimate business purpose. We may retain backup or archived copies for a limited period after information is deleted from active systems.

9. Information security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No website, email system, mobile network, transmission method, or storage system is completely secure. We therefore cannot guarantee absolute security.

Please contact us promptly if you believe information you provided to Sunflower has been accessed or used without authorization.

10. Your choices

• Email marketing: use the unsubscribe link in a marketing email or contact us. We may still send non-marketing communications related to an inquiry or existing relationship.

• Text messages: reply STOP to an automated marketing text to opt out. Message and data rates may apply. Opting out of marketing texts does not prevent necessary one-to-one service communications where permitted.

• Cookies: use available cookie controls or your browser settings. Blocking cookies may affect website functionality.

• Review or correction: contact us to request access to or correction of contact information we maintain about you, subject to identity verification and applicable law.

• Deletion: request deletion of information, subject to legal, security, licensing, resident-care, recordkeeping, and other permitted exceptions.

11. California privacy notice

California's Online Privacy Protection Act requires many commercial websites that collect personally identifiable information from California consumers to post a privacy policy. The California Consumer Privacy Act, as amended (“CCPA”), applies only to businesses that meet statutory criteria. To the extent the CCPA applies to Sunflower or we choose to extend similar rights voluntarily, California residents may have the rights described below.

Categories collected and disclosed

During the preceding 12 months, we may have collected the categories listed below. We may disclose these categories for the business purposes described in this policy.

CALIFORNIA CATEGORYEXAMPLESPOTENTIAL RECIPIENTSIdentifiersName, email, telephone number, mailing address, IP address, cookie or device identifiers.Website, communications, CRM, security, analytics, and professional-service providers.Customer-record informationContact details, inquiry information, relationship to a resident, and information included in communications.Service providers, advisers, and authorized care or referral partners.Protected-classification informationAge or disability-related information voluntarily provided in connection with care needs.Authorized personnel, service providers, and care or referral partners as necessary.Commercial informationServices considered, preferred location, tour history, move-in timing, and inquiry history.CRM, communications, analytics, and authorized business-service providers.Internet or electronic-network activityBrowsing activity, page interactions, referring page, browser, device, and campaign information.Hosting, security, analytics, and advertising providers.Geolocation informationApproximate location inferred from IP address.Security, analytics, and advertising providers.Audio or similar informationVoicemail or calls when recorded with notice or consent as required by law.Communications providers and authorized personnel.Professional informationOrganization, title, or referral-source information for professionals who contact us.CRM, communications, and business-service providers.Sensitive personal informationHealth- or disability-related information voluntarily provided to discuss care needs; account or financial information if later collected through an appropriate process.Authorized personnel, necessary service providers, and authorized care partners.InferencesPossible service preferences or likely care needs derived from inquiry information.Authorized personnel and CRM or analytics providers.

We collect these categories from the sources described in Section 3 and use them for the purposes described in Section 4. We do not knowingly sell or share the personal information of consumers under 16 years of age.

California rights

Subject to applicable law and exceptions, you may have the right to:

• know the categories and specific pieces of personal information collected about you;

• know the sources, purposes, and categories of third parties involved;

• request deletion of personal information;

• request correction of inaccurate personal information;

• opt out of the sale or sharing of personal information;

• limit certain uses or disclosures of sensitive personal information; and

• not receive discriminatory treatment for exercising a privacy right.

Submitting a request

Submit a request by emailing Support@sunflowerassist.care with the subject line “California Privacy Request,” or call (909) 235-9996. Please describe the right you wish to exercise and provide enough information for us to locate the relevant records.

We may need to verify your identity by matching information you provide with information already maintained by us. We will use verification information only to process the request. For certain requests, we may ask for additional information or a signed declaration. We may deny or limit a request where permitted by law.

An authorized agent may submit a request on your behalf. We may require proof of the agent's authority and may contact you directly to verify your identity or confirm the request.

Sale, sharing, and sensitive information

We do not sell personal information for money. If our use of advertising technology constitutes “sharing” under the CCPA and the CCPA applies to us, you may opt out by using an available cookie-privacy tool, sending a recognized opt-out preference signal, or contacting us. We use sensitive personal information only for reasonably necessary service, safety, security, legal, and operational purposes unless we provide a separate notice.

12. Children's privacy

Our website and services are intended for adults and are not directed to children under 13. We do not knowingly collect personal information online directly from children under 13. If you believe a child has submitted personal information to us, please contact us so we can review and take appropriate action.

13. Third-party websites and services

Our website may link to or embed maps, social-media services, videos, scheduling tools, or other third-party content. Those third parties operate under their own privacy policies and may collect information directly from your browser or device. We are not responsible for their privacy or security practices.

14. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, services, or legal obligations. We will post the revised policy on this page and update the “last updated” date. When required, we will provide additional notice of material changes through the website or another appropriate communication.

15. Contact us

Questions, concerns, or privacy requests may be directed to:

Sunflower Assisted Living LLC
6947 Lagoon Ct
Jurupa Valley, CA 91752
Email: Support@sunflowerassist.care
Phone: (909) 235-9996

Email a privacy request